OUR STORY | Paleta Loca

Save the Flavors: Protecting Flavors Threatened by Climate Change

Save the Flavors is an international campaign initiated by Climate Basecamp to raise awareness about a concrete and universal issue: climate change directly threatens the flavors we love. Behind everyday products lie fragile ecosystems, now endangered by global warming, deforestation, and unstable agricultural conditions.

PALETA LOCA X ID GENEVE X CLIMATE BASECAMP

In 2026, Paleta Loca is partnering with ID Genève to launch the Swiss version of the campaign. The goal is simple: to use pleasure—whether it's the enjoyment of an ice cream or an exceptional watch—as a starting point for initiating conversations about climate change. For every Paleta Loca Chocolate ice cream sold, a portion of the proceeds will be donated to fund the campaign and amplify its message. ID Genève, for its part, will launch a limited-edition Save the Flavors watch, with a portion of the sales also dedicated to this cause.

Throughout 2026, activations will take place in Switzerland, accompanied by collaborations with influencers, to raise public awareness and make visible the real impact of climate change on our food and culture.

Dernière activation organisé avec ID Genève à Davos, dans le cadre du World Economic Forum.

POURQUOI LE CHOCOLAT EST-IL MENACÉ ?

HAUSSE DES TEMPÉRATURES

Le changement climatique entraîne une augmentation des températures qui, d’ici 2050, pourrait pousser les régions actuelles de culture du cacao à se déplacer de plus de 300 mètres en altitude, vers des zones montagneuses. Or, beaucoup de ces territoires sont aujourd’hui protégés pour la biodiversité, selon la National Oceanic and Atmospheric Administration (NOAA).

IT'S NOT CHOCO-TOO-LATE YET

In Switzerland, chocolate is much more than just an ingredient: it's a cultural symbol, a testament to craftsmanship, and a source of national pride. Yet, cocoa is one of the raw materials most threatened by climate change. Rising temperatures, dwindling arable land, and climate-related diseases are jeopardizing its production. If we don't act, chocolate could become scarce, even unaffordable, and its price could rise significantly.

TOGETHER, LET'S SAVE CHOCOLATE

That's why we chose chocolate as the emblematic flavor of this campaign. Through Save the Flavors, we want to remind everyone that protecting the climate also means protecting what we love. Acting today means preserving the flavors of tomorrow.