Save the Flavors: Protecting Flavors Threatened by Climate Change
Save the Flavors is an international campaign initiated by Climate Basecamp to raise awareness about a concrete and universal issue: climate change directly threatens the flavors we love. Behind everyday products lie fragile ecosystems, now endangered by global warming, deforestation, and unstable agricultural conditions.
PALETA LOCA X ID GENEVE X CLIMATE BASECAMP
In 2026, Paleta Loca is partnering with ID Genève to launch the Swiss version of the campaign. The goal is simple: to use pleasure—whether it's the enjoyment of an ice cream or an exceptional watch—as a starting point for initiating conversations about climate change. For every Paleta Loca Chocolate ice cream sold, a portion of the proceeds will be donated to fund the campaign and amplify its message. ID Genève, for its part, will launch a limited-edition Save the Flavors watch, with a portion of the sales also dedicated to this cause.
Throughout 2026, activations will take place in Switzerland, accompanied by collaborations with influencers, to raise public awareness and make visible the real impact of climate change on our food and culture.
WHY IS CHOCOLATE THREATENED?
RISE IN TEMPERATURES
Climate change is causing rising temperatures which, by 2050, could force current cocoa-growing regions to shift in altitude by more than 300 meters, towards mountainous areas. Many of these territories are currently protected for their biodiversity, according to the National Oceanic and Atmospheric Administration (NOAA).
CHANGES TO PRECIPITATION REGIMES
Changes in rainfall patterns—whether in the volume, timing, or distribution of precipitation—have a direct impact on cocoa production. This crop requires precise amounts of rain at key points in its growth cycle. Excessive or insufficient rainfall can stress the plants, promote disease, and significantly reduce yields.
PARASITES AND DISEASES
Rising temperatures and changing rainfall patterns create favorable conditions for the development of pests and diseases that affect cocoa, such as cocoa swollen shoot virus and the cocoa pod borer. These threats further weaken the crops.
REDUCTION OF SUITABLE CULTIVATION AREAS
Climate change is altering the regions suitable for cocoa cultivation. Areas that were once ideal could become unsuitable, while new regions could emerge. However, this transition is uncertain and makes the future of cocoa production particularly precarious.
IMPACT ON PRODUCERS
Millions of smallholder farmers, particularly in West Africa and other developing regions, depend on cocoa for their livelihoods. The cocoa crisis is therefore not just an environmental issue (nor simply a matter of chocolate), but also a major social one. Many of these farmers already live below the "living income" threshold defined by the World Bank. Declining yields due to climate change risk exacerbating poverty and economic instability in these communities.
IT'S NOT CHOCO-TOO-LATE YET
In Switzerland, chocolate is much more than just an ingredient: it's a cultural symbol, a testament to craftsmanship, and a source of national pride. Yet, cocoa is one of the raw materials most threatened by climate change. Rising temperatures, dwindling arable land, and climate-related diseases are jeopardizing its production. If we don't act, chocolate could become scarce, even unaffordable, and its price could rise significantly.
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TOGETHER, LET'S SAVE CHOCOLATE
That's why we chose chocolate as the emblematic flavor of this campaign. Through Save the Flavors, we want to remind everyone that protecting the climate also means protecting what we love. Acting today means preserving the flavors of tomorrow.
ADDRESS
Paleta Loca SÃ rl
Ch de l'Islettaz, building C2, 1305 Penthalaz