Save the Flavors: Protecting Flavors Threatened by Climate Change
Save the Flavors is an international campaign initiated by Climate Basecamp to raise awareness about a concrete and universal issue: climate change directly threatens the flavors we love. Behind everyday products lie fragile ecosystems, now endangered by global warming, deforestation, and unstable agricultural conditions.
PALETA LOCA X ID GENEVA X CLIMATE BASECAMP
In 2026, Paleta Loca is partnering with ID Genève to launch the Swiss version of the campaign. The goal is simple: to use pleasure—whether it's the enjoyment of an ice cream or an exceptional watch—as a starting point for initiating conversations about climate change. For every Paleta Loca Chocolate ice cream sold, a portion of the proceeds will be donated to fund the campaign and amplify its message. ID Genève, for its part, will launch a limited-edition Save the Flavors watch, with a portion of the sales also dedicated to this cause.
Throughout 2026, activations will take place in Switzerland, accompanied by collaborations with influencers, to raise public awareness and make visible the real impact of climate change on our food and culture.
*
Latest activation organised with ID Genève in Davos, as part of the World Economic Forum.
WHY IS CHOCOLATE THREATENED?
0
+
%
cocoa price increase in 2024
%
0
Chocolate prices have increased since 2022
+
0
of global production over a recent year
-
%
0
%
Land suitable for cocoa cultivation threatened by 2050
Sources: scientific data and cocoa market (2023–2024)
RISE IN TEMPERATURES
Climate change is causing rising temperatures which, by 2050, could force current cocoa-growing regions to shift in altitude by more than 300 meters, towards mountainous areas. Many of these territories are currently protected for their biodiversity, according to the National Oceanic and Atmospheric Administration (NOAA).
IT'S NOT CHOCO-TOO-LATE YET
In Switzerland, chocolate is much more than just an ingredient: it's a cultural symbol, a testament to craftsmanship, and a source of national pride. Yet, cocoa is one of the raw materials most threatened by climate change. Rising temperatures, dwindling arable land, and climate-related diseases are jeopardizing its production. If we don't act, chocolate could become scarce, even unaffordable, and its price could rise significantly.
TOGETHER, LET'S SAVE CHOCOLATE
That's why we chose chocolate as the emblematic flavor of this campaign. Through Save the Flavors, we want to remind everyone that protecting the climate also means protecting what we love. Acting today means preserving the flavors of tomorrow.
CLIMATE BASECAMP
CLIMATE BASE CAMP is a climate communications movement co-founded by Rainn Wilson, bringing together scientific experts and trendsetters to make the topic of climate change more accessible and engaging.
Through campaigns like Save the Flavours, he transforms science into culture, using food to illustrate the issues and raise awareness and encourage broader action on climate change.
UPCOMING ACTIVATIONS
Discover our Save the Flavors edition ice creams at these events.
ADDRESS
Paleta Loca Sàrl
Ch de l'Islettaz, building C2, 1305 Penthalaz